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A masterclass in how a small creator can disrupt a billion-dollar merchandise industry by prioritizing soul over scale.

A masterclass in how a small creator can disrupt a billion-dollar merchandise industry by prioritizing soul over scale.

A masterclass in how a small creator can disrupt a billion-dollar merchandise industry by prioritizing soul over scale.

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How to Style Embroidered Knicks Pieces Without Looking Like You’re Wearing Regular Fan Merch

How to Style Embroidered Knicks Pieces Without Looking Like You’re Wearing Regular Fan Merch

Most basketball gear is made to be loud. Big logos, oversized graphics, bright colors, and designs that only really work on game day. This collection was made to feel different. The goal is not to replace the classic Knicks shirt.

The goal is to create something cleaner — embroidered pieces that still feel connected to New York basketball, but can be worn in regular life. To a game, to dinner, on vacation, to the beach, or just around the city.

Here is how to wear each piece.

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Viceroy and VxNations are independent fashion brands. Neither Viceroy nor VxNations is affiliated with, associated with, sponsored by, endorsed by, approved by, or licensed by the New York Knicks, the National Basketball Association (“NBA”), Madison Square Garden, NBA Properties, Inc., or any of their respective teams, players, owners, affiliates, or licensors.

Any reference to a third-party name or trademark is made solely for identification purposes and does not imply any official relationship, authorization, sponsorship, or endorsement. All third-party trademarks, trade names, and other intellectual property remain the property of their respective owners.

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