Clothes as expression
What you wear and how you wear it is a reflection, to some extent, of who you are. I design based on environments I’m either familiar with or comfortable in. I aim to blend a lifestyle with clothing, a subtle nod to traditions of the past.
I deliberately do not deploy bots or artificial intelligence. Every inquiry, every message, and every email is personally responded to myself. I want to take the “transactional” feel out of a “transaction” and replace it with an authentic human touch. It adds a dimension of comfort and safety with every person. They know they are speaking to someone who cares, someone who wants to collaborate, someone who wants to explore, and someone who wants to build.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Viceroy is an idea. It is an expression and a sophisticated one that is elegant, distinctive, and genuine. Old money and aesthetics infused with class.
About
Matthew Charles
Same then, same now.
Background
I have worked on Wall Street as a broker, syndicate underwriter, and as an analyst. From Morgan Stanley, FGI Finance, or Joseph Gunnar, each company instilled in me a level of dedication and discipline that I carry with me to this day.
I then went on to work for The White House and played a major role in all aspects of marketing and strategic campaigning. Through this, I learned many things and have complied them into my own business. Whether it is building websites, creating corporate and brand strategies, creating Google Ads based on what people search, the end result is always the same; delivering a return on investment.
I am also a licensed real estate agent in the state of Florida.
Philosophy
What you wear and how you wear it is a reflection, to some extent, of who you are. I design based on environments I’m either familiar with or comfortable in. I aim to blend a lifestyle with clothing, a subtle nod to traditions of the past.
To create something that brings people joy, through any medium, is something special. I do not want a single person who purchases anything to be disappointed. I will do everything in my power to ensure standards are kept to the absolute highest.
Viceroy, Vx Nations
Our collections pay homage to classic American leisure — the sun-washed courts of New England, the paneled libraries of Greenwich estates, and the unhurried elegance of coastal weekends. Each garment balances comfort and formality, drawing from the codes of old money sophistication while embracing a distinctly modern sensibility.
Viceroy is the embodiment of quiet luxury—a clothing line designed for those who understand that true wealth doesn’t need to shout. Every piece is hand-sewn with precision, crafted from the finest materials, and created to endure as both garment and heirloom. Rooted in the traditions of old-money style yet modern in silhouette, Viceroy’s designs carry the subtle power of heritage. They are not mass-produced, not trend-driven, but exclusive statements of refinement—the kind of garments that whisper prestige and are instantly recognized by those who move in the same rarefied circles. With Viceroy, every stitch signifies status, tradition, and discernment. Our pieces are not meant to be loud—they are meant to be noticed by those who know. Like the mansions of Greenwich or the salons of old Europe, they stand as symbols of class, permanence, and cultivated taste.
“Viceroy is more than fashion—it is heritage made wearable, the subtle mark of prestige, and the ultimate expression of refined exclusivity.”
Viceroy is an American house of modern heritage — where timeless craftsmanship meets understated luxury. Rooted in the spirit of old-world refinement and shaped by contemporary ease, every VICEROY piece is designed to embody the quiet confidence of a life well-lived.
I believe luxury is not about excess — it’s about endurance, discretion, and detail. From our signature embroidered emblem to the hand-finished fabrics, every element reflects an uncompromising pursuit of quality. It is a uniform for the discerning few — those who understand that true style whispers, never shouts.
