About
Matthew Charles
Same then, same now.
The Founder
Before Viceroy, I spent years on Wall Street as a broker, syndicate underwriter, and analyst at firms including Morgan Stanley, FGI Finance, and Joseph Gunnar. Each one instilled a level of dedication and discipline I carry with me to this day.
I later worked for the White House in marketing and strategic campaigns. Both chapters taught me the same thing: the details are everything. I brought that obsession to Viceroy.
Philosophy
What you wear, and how you wear it, says something about who you are. I design for the places I know and love — and every piece is a subtle nod to the traditions of the past.
To create something that brings people joy, through any medium, is something special. Every design is held to the highest standard I know.
Our Promise
I don’t want a single customer to be disappointed. If something isn’t right, write to us at contactus@vxnations.com and we’ll make it right.
Behind every order is a real person who cares how it arrives, and how it wears.
I want to take the “transactional” feel out of a transaction. Every order is checked before it ships, every question gets a real answer, and every customer is treated like a regular at our Greenwich Street storefront.
Viceroy, Vx Nations
Our collections pay homage to classic American leisure — the sun-washed courts of New England, the paneled libraries of Greenwich estates, and the unhurried elegance of coastal weekends. Each garment balances comfort and polish, drawing on the codes of old-money style with a distinctly modern ease.
Viceroy is quiet luxury for people who understand that true style doesn’t need to shout. Our knitwear is hand-sewn, our rocking-horse emblem is embroidered with care, and nothing we make is trend-driven. These are clothes meant to be worn for years — and noticed by those who know.
“Viceroy is more than fashion—it is heritage made wearable, the subtle mark of prestige, and the ultimate expression of refined exclusivity.”
I believe luxury isn’t about excess — it’s about endurance, discretion, and detail. That is the standard behind every Viceroy piece, and the reason we exist: to make heritage wearable.
