Why a $500 Sweater is the Ultimate New York Underdog Story: Insights from Viceroy
Why a $500 Sweater is the Ultimate New York Underdog Story: Insights from Viceroy
Matthew Charles Albertell Discusses Knick Fandom - Deserves Much Better
Matthew Charles Albertell on creating Knicksfandom
I wanted to make pieces that had texture, story, and permanence. Hand-sewn details. Embroidery. Small design choices that make the garment feel considered instead of mass-produced. Pieces that you could wear to the game, to dinner, around the city, or keep years from now as part of a specific moment in Knicks history.
Matthew Charles Albertell talks Knicks and expansion of more merchandise
Matthew Charles Albertell
Talking about the future of the Knicks merchandise and what designs will soon be launched, in addition to showcasing the hand-sewn merchandise.
For lifelong Knicks fans, this is more than basketball. It is identity. It is culture. It is history unfolding in real time.That is why Viceroy created this collection.
The goal was to create something Knicks fans across the world could wear proudly now and still value years from today when people look back on this team and this run. Something that captures the emotion of this moment in a way ordinary merchandise never could.