Matthew Albertell Matthew Albertell

How to Style Embroidered Knicks Pieces Without Looking Like You’re Wearing Regular Fan Merch

How to Style Embroidered Knicks Pieces Without Looking Like You’re Wearing Regular Fan Merch

Most basketball gear is made to be loud. Big logos, oversized graphics, bright colors, and designs that only really work on game day. This collection was made to feel different. The goal is not to replace the classic Knicks shirt.

The goal is to create something cleaner — embroidered pieces that still feel connected to New York basketball, but can be worn in regular life. To a game, to dinner, on vacation, to the beach, or just around the city.

Here is how to wear each piece.

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Matthew Charles Albertell Discusses Knick Fandom - Deserves Much Better

Matthew Charles Albertell on creating Knicksfandom

I wanted to make pieces that had texture, story, and permanence. Hand-sewn details. Embroidery. Small design choices that make the garment feel considered instead of mass-produced. Pieces that you could wear to the game, to dinner, around the city, or keep years from now as part of a specific moment in Knicks history.

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